Zero to 50 · Digital Marketing
Marketing Strategy Proposal
Built For Your Next Release

The Artist Plan

A marketing strategy to build awareness, grow engagement, and create sustained momentum for your new single across TikTok, Instagram, SoundCloud, Spotify, Apple Music & YouTube.

01

TikTok Mass Mention / Tag Campaign

Rate · $1,500 / 1M

Mass mention/tag 1 million people from a specific targeted demographic — for example audiences associated with artists adjacent to your sound, depending on campaign strategy. Volume scales with your preferred budget.

  • —1M targeted accounts per deployment
  • —Demographic & artist-adjacent targeting
  • —Scalable campaign volume
02

AI Dance Video Campaign

Rate · $50 / video

Create and distribute AI-generated dance videos using your music to drive content creation, discoverability, and viral momentum. Recommended starting volume: 50–100 videos.

50
videos · $2,500
100
videos · $5,000
03

Reaction Video Network

Rate · $4,500

A reaction campaign across 12–15 pages, generating a combined potential reach of ~7 million across platforms to create conversation, awareness and organic discovery.

  • —12–15 reaction / content pages
  • —Multi-platform distribution
  • —~7M network reach
04

Viral Video Audio Placement

Rate · $350 / 1M views

Your single placed in the background of viral-style content to generate exposure and introduce the music to large audiences. Volume increases with marketing budget and view goals.

05

Dedicated Fan Pages

$1,500 / mo · page · platform

Build and manage dedicated Instagram & TikTok fan pages to create independent audience ecosystems that consistently promote your brand and your release.

  • —Existing lifestyle & music content
  • —Clips with collaborators & streamers
  • —Trending, repostable moments
06

SoundCloud Charting

Rate · $4,500

A campaign designed to position your single on the SoundCloud Top 50 chart for one month.

07

Instagram Trending Sound

3 tiers · $2.5k – $5k

Push your single into Instagram's trending sound ecosystem. Choose a guaranteed placement tier:

Top 20
3,000 Reels · 500 Story reposts · Notes 24h
$2,500
Top 10
5,000 Reels · Story reposts + Notes 24h
$3,500
Top 5
7,000 Reels · 5-day run · reposts + Notes
$5,000
Strategy Insert

Playlist Momentum

If your single lands on any Spotify or Apple Music playlist, we immediately run targeted advertising to support the placement — increasing listener activity, streams and algorithmic signals to move the song into stronger positions.

  • —Boost listener activity & streams
  • —Strengthen algorithmic signals
  • —Support movement into stronger playlists

Summary Rates

Service · Rate
TikTok Mass Mention/Tags$1,500 / 1M
AI Dance Videos$50 / video
Reaction Video Network$4,500
Viral Audio Placement$350 / 1M
Fan Page Development$1,500 / mo
SoundCloud Top 50$4,500
Instagram Top 20$2,500
Instagram Top 10$3,500
Instagram Top 5$5,000

Additional services under review — Spotify playlist campaigns, Apple Music playlist campaigns and YouTube Trending campaigns. Pricing confirmed closer to launch.

Objective

To create consistent visibility, repeated audience exposure, social proof and sustained momentum for your music and brand — combining high-volume distribution, targeted outreach, viral content, fan-page development, chart campaigns and playlist support for both immediate awareness and long-term growth.